How to minimize your risk as an Amazon seller
Are you afraid of rampant policy team suspensions closing sellers down? Based on what I’ve seen in the last year, you probably should be.
But instead of fighting anxiety regarding how many days, weeks, or months you have left to sell, be proactive. Take action by looking for weak spots on your seller account. Once identified, address them quickly.
Instead of living in fear of the next Amazon policy warning, think of the ways to improve your written communications with Seller Performance and Product Quality. Account annotations based on past warnings could make the difference between a pass and a suspension if you’re countering them with solid info about what may have happened on a problem order. Include steps you took not only to investigate a problem but also to resolve it in such a way that you’ve prevented future complaints makes a difference to Amazon.
Amazon is concerned about the potential need to review or investigate you in the future. That taps their time, their resources, and it ups their risk of having a bad seller operating on the site who could cost them money, and buyers, if it results in widespread negative buyer experience.
You need to be concerned about your ability to meet the buyer experience standards Amazon sets for you; you also need to run a tight ship. Amazon is a huge company with multiple internal teams that don’t operate as smoothly as some people might think. In terms of performance and policy teams, there’s a lot to be afraid of these days. The quality of responses or of seller account investigation, in general, is not always up to snuff. Teams experience attrition, training is not always the best, and managers rotate in and out of roles. Product Quality itself has seen a couple of manager changes in the past two years and likely will again. Along with that turbulence comes a lack of predictability, a lack of oversight, erroneous or overly cautious decision making and additional work created, and perhaps more work than the work they were trying to manage in the first place.
Every minute your account is suspended or your listings are blocked you lose money. Get my FREE guide and save yourself time and money by giving your account a checkup now.